Have an analytics need or want to know more?
In the Pre-pandemicdays, retail was already evolving towards the omnichannel andhyper-personalised marketing- as more and more customer were moving online. This transformation has been accelerated further thanks to Covid19– during which the resilient retail industry hasbeen rethinking and reinventing on the technological front to survive in the competitive landscape.
With changing customer buying approach,omnichannelstrategy has become one of the key facets of the business.Ecommerce site, smart phone app, and offline stores are well connected like never before. Salesperson in the store are using tablets to provide updated information to the customer. Few retailers have started using product bar codes on which one can point mobile camera and get detailed product information (which keep updating real time).
Likewise, Location based marketing too has made major headway; for instance, if some passing on the highway and looking for the fast food joint; as soon as customer comes within reach of food joint, a push notification with discount coupon is dispatched.
Aware of all these recent developments in the retail space, our team at Ekaa make use of advanced AI/ML model to deliver advance analytics solution to retailers
Computer vision technology can bring in intelligence that never thought of before for retailer.
Providing retailer key insights on customer interests and preferences
We process the data gathered from POS, website, and apps to study the performance store wise across different product categories and segments to carry marketing analytics
Analytics in the arena of operations have helped the retailer in making evidenced based decision making.
Have an analytics need or want to know more?
All Right Reserved ek-aa.com © 2024, DESIGN & DEVELOPED BY edtech.in