Media

With seismic shifts in technologies and growth of smart phones, digital media, and OTT media services over last few years, the avenues for delivering media content have significantly increased. The mind blowing data is getting generated every second - which if curated with big data tools and AI/ ML models can provide actionable insights that can make real difference to the media and entertainment companies.

We typically make use of AI/ML algorithms to dig into the key aspects for the clients from media and entertainment industry including following:

• Providing descriptive analytics around customer behaviour, preference in the omni channel set up. This includes insights on impressions, clicks, views, engagement, and rating.
• Quantification of contribution of different advertisement/ marketing activities considering set KPIs and marketing goal
• Predict and optimize scenarios
• Recommend allocation to optimise actions around digital campaigns – with the end objective to reach the right prospect at right time through right channel