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Natural Language Processing is being used heavily to gain useful insights from unstructured data to gain competitive advantage in your business. It is evidently present in our daily lives via virtual assistants like Alexa, Siri, or Google assistant. NLP is benefiting businesses in numerous ways and offer game changing business solutions, especially in the post-pandemic data-centric era where unstructured data is everywhere in the form of emails, text, videos, social media etc. From chatbot to virtual assistants to brand sentiment analysis, the possibilities with NLP to achieve your business goals are endless.
If you are looking to enhance your business with Natural Language Processing consulting and implementation services to extract enormous value from huge amounts of data.
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Use of intelligent business systems (chatbots) toanswer queries and to improve customer engagement is well known. Not only these chatbots are cost efficient but also provide round the clock support to the customer. In addition, the repetitive tasks are handled without human involvements.
NLP helps in accurately and adequately gatherinsights about customer, competitors and market by mining social media, news and othersources to determine whether a statement (e.g. review) is positive, negative or neutral.
The semantic search using NLP returns results that understand the intent and context behind the search. So there is improved relevancy of search results to offer targeted responses, and provide personalized results based on the user’s query intent.
NLP is solving lot of text analytics problems for the organisation where mundane and repetitive tasks can be handled better without human intervention. The applications in the areas of text classification, Text clustering, summarization, & topic modelling are becoming quite common in different industries.
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