Consumer Packaged Goods (CPG)

CPG industry is realigning itself to changing consumer needs, consumer demographic,shopping habit &disruptive enabling technologies including digitalization. With consumer getting more empowered and demanding more convenience, personalization, and deeper connection, the supply chain and logistics within CPG are getting smarter.

Further, as more users are moving to smart phones and social media platforms, there is a growing trend of direct seamless selling to the customers though online channels.In fact, few CPG companies have gone extra mile to delight customers by going with manufacturing on demand (Which eliminate waste as well).

With growing concerns around global warming, the consumer expects brand to be environment friendly & sustainable. Post pandemic, there is increasing demand for the products catering to health and hygiene.  Customer are preferring brandswhich are convenient to use and at a same time are made of sustainable, locally produced andnatural ingredients.

Keeping an eye on recent evolution in the industry, we help CPG players in decoding these changing trends through advanced analytics and accordingly help them in taking data driven decision to stay ahead of the competition.