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Worldwide, ecommerce Industry is making extensive use of hyper-scaled AI platforms to bring in more relevant and highly personalised recommendation to the customer
The industry has successfully expanded its reach to the customer by making active use of social media platforms and making their customer service team available round the clock through conversational BOTs with seamless and consistent support.
Our team has been working closely with some ecommerce brands to leverage the power of Artificial intelligence. Better prediction helps in improved inventory management - as expensive overstocking can be avoided and customer dissatisfaction due to ‘out of stock’ can be controlled. We deploy algorithms based on advanced analytics to capture those micro moments in the customer digital journey when the probability of lead conversion is high.
We further believe that as important as it is to win customer, the equally important is to focus on the supply chain dynamics. The customer satisfaction with the online ordering increases if delivery order/ shipment promises are met and there is a smooth experience during delivery and pick up process.So, we make models to predict the likelihood of any delays in deliver and optimization of routes to have delivery in fastest possible time.
To predict next move of customer with high accuracy, we carry the analysis of the structured data and also unstructured data available through customer loyalty card, social media, & through other digital means
Below cases would provide some glimpse into the support that we are providing in areas of operations and supply chain for ecommerce client:
We have been digging deeper into past purchases, nonlinear past browsing behaviour , social media & other reviews to help the marketing team.
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